|Beauty is a powerful thing - almost as powerful as semantics. There's no better evidence for this than the surging popularity of champagne diamonds - colored diamonds that in actuality, are brown diamonds with a luxe name and a yellowish shade.|
As alluring and sought after as champagne diamonds are today, they weren't always so appreciated.
|In the past, natural fancy brown diamonds weren't especially trendy. However, champagne diamonds have managed to gain increasing attention in recent years from collectors and investors.|
When Rio Tinto's Argyle Mine determined that nearly half of the stones in their deposit were brown, it was clear that new marketing tactics were required. They coined the term "champagne diamonds," which suggested an air of luxury, elegance and affluence.
|The word "champagne" is not used on grading reports from the GIA. Instead, the color would be described as fancy light yellow brown, fancy yellowish brown, or a similar phrase.
|A major reason that champagne diamonds have been gaining vogue is that they have been embraced by the most fashion-forward A-list celebrities. |